September 8, 2025
Julie Blanc’s Rentana brings transparency and trust to multifamily pricing, reframing revenue management as operational clarity—empowering teams with explainable insights to drive strategy and value.
September 1, 2025
Kelsi Cory built her executive recruiting firm on long‑term relationships, deep trust, and disciplined two‑sided matchmaking—turning transactional hiring into meaningful “hell yes” partnerships.
Our mission is to simplify the homeowners & home builders customer experience. Let Iris do the work.
August 25, 2025
What made Yvonne’s approach stand out was how she engineered simplicity into complexity. She didn’t stop at offering a better product—she redesigned the process.
August 18, 2025
Dana Dunford reveals why true innovation in proptech often begins with underdogs, highlighting their role in driving change and redefining industry possibilities.
August 11, 2025
Remen Okoruwa shares how integration shapes modern sales, exploring challenges, strategies, and the gatekeeping role it plays in today’s business landscape.
August 5, 2025
Everett Lynn shares how Amenify tapped into residents’ move-in moments, aligning property managers, residents, and service pros to achieve authentic “Hell Yes” product adoption.
July 28, 2025
Amy Mark invites us to ‘come as you are,’ sharing a candid journey from burnout and imposter syndrome to confident, authentic leadership rooted in culture and balance.
July 23, 2025
Learn why securing internal buy-in is the most critical first step in any deal. John Carlson shares insights on aligning teams, navigating internal dynamics, and setting the stage for successful customer engagement.
July 22, 2025
Austin's new mandate requires every habitable room to stay 15 degrees below outdoor temperature, but smart property managers are turning this compliance challenge into a competitive advantage.
July 16, 2025
Struggling to align team performance with company values? Learn how Rocky Garza helps leaders build people-first cultures that drive accountability, clarity, and lasting results.
July 15, 2025
To lock in maintenance gains, define focused KPIs that align every role with NOI. The right metrics drive action, accountability, and shared success. Build visible dashboards, coach from data, and avoid overload to turn maintenance into a true competitive edge.
July 10, 2025
Don't let summer AC emergencies drain your budget and resident goodwill—see how remote diagnostics cuts response time while saving thousands in unnecessary truck rolls.
July 8, 2025
Prescriptive operations turn maintenance from reactive to strategic by using data to recommend precise actions. Tackle your top cost drivers first. This approach streamlines resources, cuts costs, and extends asset life—turning maintenance into a true value driver.
June 30, 2025
Keep playbooks simple and visual—photos, checklists, easy access. Update quarterly. Start with your top three issues to build clarity and consistent execution.
June 25, 2025
Stop losing NOI to maintenance chaos. Learn how property managers are boosting resident satisfaction and cutting costs by rebuilding operations from the inside out—no smart tech needed. Get the proven framework to turn reactive maintenance into proactive confidence.
June 23, 2025
From Leasing Desk to Leadership Labs: How Chelsea Kneeland Built a Career on Curiosity, Connection, and Saying Less to Earn More
June 13, 2025
This article breaks down the “1:100 staffing assumption” in property maintenance and why it no longer works in today’s environment. Instead of simply hiring more technicians, it explores how property managers can reduce demand—through better retention, fewer service calls, and improved workflows—to unlock capacity and cut costs.
June 9, 2025
Why Smart Operators Are Ditching the Either/Or Mindset—and Designing Teams That Scale Experience
June 5, 2025
How John Carlson and the Mark-Taylor Team Turn Listening, Trust, and Culture into a Growth Engine—One “Hell Yes” at a Time
June 3, 2025
How Jonna Smith built PeopleZest by aligning her business with her values—and why “Hell Yes!” starts with courage, clarity, and a whole lot of heart.
June 2, 2025
Untangling Maintenance Chaos into a Streamlined, Scalable System
June 1, 2025
After a U.S. court ruled AI advice can trigger liability, property managers face a new question: What happens when the bot gets it wrong?
May 29, 2025
How Gabriella “Gabe on the Go” Jones Turns Legal Risk, Compliance Chaos, and Deposit Drama into Sales Gold—and Gets Her Clients to Say “Hell Yes” Every Time
May 28, 2025
How Jose Benitez turned the chaos of multifamily renovations into a system of clarity, ownership, and confident “Hell Yes” moments.
May 26, 2025
Why Splitting Demand from Supply is the Key to Centralizing Maintenance—and How to Get Started.
May 24, 2025
How Curiosity, Timing, and Empathy Help Edward Cohen Sell Protection—Before Disaster Strikes
May 22, 2025
Getting to Hell Yes! How Justin Dilley Turns Multifamily Maybes into Confident Commitments
May 21, 2025
From Leasing to Loyalty—How Jude Chiy Gets to Hell Yes in Resident Retention
May 15, 2025
How Site Teams Are Breaking the 1:100 Model and Building Smarter Operations with Centralized Maintenance
May 14, 2025
How Propra Turns Listening into Loyalty: Al-Karim Khimji’s Formula for Earning 'Hell Yes' Without the Hard Sell
May 13, 2025
From First Listen to Final Yes: How Joe Summers Turns Conversations into Conversions with a People-First Sales Philosophy
May 9, 2025
Discover how industry leaders are transforming property maintenance intake to improve efficiency, visibility, and resident satisfaction across portfolios.