Featured Article

Splitting Demand and Supply is the Key to Centralized Maintenance

By: Guillermo Salazar • 26 May 2025

Why Splitting Demand from Supply is the Key to Centralizing Maintenance—and How to Get Started.

Read Article

How to improve, empathy, and customer obsession help Justin Dilley turn buyer hesitation into confident 'Hell Yes!' decisions in multifamily tech.

How Site Teams Are Breaking the 1:100 Model and Building Smarter Operations with Centralized Maintenance

Our mission is to simplify the homeowners & home builders customer experience. Let Iris do the work.

How Listening Leads to “Hell Yes”

By: Guillermo Salazar • 14 May 2025

How Propra Turns Listening into Loyalty: Al-Karim Khimji’s Formula for Earning 'Hell Yes' Without the Hard Sell

Getting to Hell Yes! with Joe Summers

By: Guillermo Salazar • 13 May 2025

From First Listen to Final Yes: How Joe Summers Turns Conversations into Conversions with a People-First Sales Philosophy

Discover how industry leaders are transforming property maintenance intake to improve efficiency, visibility, and resident satisfaction across portfolios.

Sign up for Newsletter

Stay ahead in the fast-evolving world of homebuilding! Sign up for our newsletter and be the first to get the latest industry news, groundbreaking technology updates, and insights into the future of home construction. Don't miss out on exclusive content, expert opinions, and strategies to innovate your projects. Join a community of forward-thinkers shaping the homes of tomorrow. Subscribe now and transform the way you build!