Michelle Moore, CEO of Collide Partners, LLC, has built a career on making meaningful connections in multifamily real estate. With over 30 years of experience, she’s developed a reputation for bridging the gap between operators and supplier partners, ensuring that conversations happen at the perfect intersection of timing and opportunity.Through her work, Michelle has mastered the art of "Getting to Hell Yes!"—aligning stakeholders, addressing real problems, and fostering mutually beneficial partnerships. In multifamily, where challenges like overloaded inboxes, multiple decision-makers, and timing constraints can derail progress, Michelle’s strategies provide a clear path to success.
1. Michelle’s Journey into Multifamily Sales and Marketing
Michelle’s career began in marketing and advertising with Apartment Finder, where she developed an understanding of multifamily’s unique dynamics. Over the years, she transitioned into SaaS sales and eventually launched Collide Partners, a firm dedicated to optimizing connections in the multifamily space.Michelle’s deep relationships with operators have given her insights into their pain points and decision-making processes. She emphasizes the multifaceted nature of the industry and the importance of knowing how to communicate effectively with every stakeholder.“Multifamily is multifaceted. There are multiple decision-makers and influencers, and you have to know how to speak to each one.”At Collide Partners, Michelle leverages AI-driven solutions to help supplier partners engage operators at the right time and with the right message. Her approach combines technology with personal relationships, creating a unique blend of innovation and empathy.2. Navigating Complex Multifamily Challenges
The multifamily sector presents a distinct set of challenges for both operators and suppliers. Timing is critical, and decision-makers often juggle multiple responsibilities, leaving little room for trial and error. Michelle identifies several key pain points:- Overloaded Inbox Syndrome
Operators receive countless pitches, many of which are irrelevant or poorly timed.
- Costly Mistakes
Without proper guidance, operators can make decisions based on incomplete information. Michelle shared a story of a $1.5 million bid that failed to account for a crucial component, resulting in an $800,000 mistake.
- Timing Mismatches
Multifamily operates on its own seasonal cycles, from budgeting and holidays to leasing ramp-ups. Reaching out at the wrong time often leads to missed opportunities.
3. The Art of Getting to Hell Yes!
Michelle’s approach to "Getting to Hell Yes!" revolves around three critical pillars:1. Timing is Everything
Michelle understands the importance of aligning outreach with multifamily’s unique seasonal cadence. Whether it’s budgeting season or the leasing ramp-up, knowing when to engage operators ensures they’re receptive to solutions.“It’s about finding the right time to have the conversation with the right person. That’s when you get to ‘Hell Yes.’”2. Personalized Discovery
Unlike generic campaigns, Michelle takes a hands-on approach, visiting properties and engaging directly with property managers to understand their pain points.“Getting buy-in from property managers is a step often missed but essential for success.”This personalized approach not only uncovers real issues but also builds trust and alignment among stakeholders.3. Solving the Right Problem
Michelle focuses on addressing the specific challenges operators face rather than pushing one-size-fits-all solutions. She researches vendors, narrows down options, and presents operators with top choices tailored to their needs.“I bring transparency to the process, narrowing options to the best fits and ensuring operators make informed decisions.”4. Driving Results Through Strategic Partnerships
At Collide Partners, Michelle bridges the gap between operators and suppliers, providing tailored solutions that save time and reduce risk. Her strategies include:- Tailored Outreach
Michelle emphasizes precision over volume, prioritizing meaningful interactions over mass emails.
- Risk Mitigation
She helps operators avoid costly mistakes by thoroughly comparing contracts and scopes of work.
- AI-Driven Insights
By leveraging AI, Michelle enhances vendor matchmaking, ensuring suppliers meet operators’ exact needs at the right time.
Three Lessons from Michelle Moore
Michelle’s approach to "Getting to Hell Yes!" offers valuable insights for anyone navigating multifamily sales and partnerships:- Prioritize Timing
Understanding multifamily’s seasonal cycles ensures conversations happen when operators are ready to engage. - Focus on Transparency
Clear communication and honest comparisons build trust and lead to better decisions. - Build Empathy
By understanding the buyer’s perspective, sellers can address their needs more effectively and create meaningful connections.
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