Selling isn’t just about making deals—it’s about understanding people, overcoming objections, and guiding buyers toward the best decision. Mike Morawski, a seasoned real estate investor and coach, knows this better than most. With over 30 years in real estate, he has built and lost empires, learned hard lessons, and discovered what it takes to get people to say “Hell Yes!”—whether in investing, coaching, or sales.
A Passion for Real Estate and Coaching
Mike Morawski’s story isn’t just about business—it’s about resilience, reinvention, and helping others succeed. With a background in residential real estate, he built a team that consistently sold 125 houses per year for over a decade. But his true ambition lay in multifamily real estate investing.By 2005, he took the leap, raised private capital, and syndicated his first apartment deal. The results were staggering: in just 30 months, he built a $100 million company, acquired 4,000 apartment units across five markets, and managed 7,500 units. He was on top of the world—or so he thought.Then, like many during the 2008 financial crisis, he got hit hard. By 2010, the market downturn caught up with him, exposing weaknesses in his rapid expansion strategy. Overleveraged and scrambling to stay afloat, he made financial moves that led to legal trouble, resulting in a 10-year federal prison sentence for wire and mail fraud.But Mike refused to let that define him. Instead, he used his time to rebuild—writing books, earning a theology degree, and mentoring others facing challenges. He emerged with a new mission: coaching and guiding others to succeed in real estate without making the same mistakes.Today, through My Core Intentions, he helps investors gain clarity, take action, and say “Hell Yes!” to their goals.“I try to live in the redemption. I teach people I work with to live in resilience. Too many people stay stuck in their past. I want them to move forward.”The Challenges of Selling and Investing
Whether in real estate, coaching, or any industry, the biggest obstacle in sales isn’t convincing someone to buy—it’s helping them overcome their own resistance. Mike sees this firsthand in his coaching business, where people hesitate for various reasons:- “I don’t have the money to invest in coaching.”
- “I want to invest, but I don’t know where to start.”
- “How do I minimize risk?”
Shifting from Persuasion to Attraction
One of the most powerful shifts in Mike’s approach to sales and coaching is moving from persuasion to attraction. Instead of convincing people to buy, he attracts those already looking for a solution.His approach follows a simple but effective framework:- Educate first. Through LinkedIn Live sessions, books, and coaching programs, Mike provides immense value for free—positioning himself as a trusted authority.
- Build relationships. Selling isn’t about transactions—it’s about trust. By genuinely connecting with people, Mike ensures they feel supported in their journey.
- Ask the right questions. Instead of pushing a product or service, he helps clients uncover their own reasons for wanting to invest.
The Path to Success
Selling, coaching, and investing aren’t about shortcuts—they’re about commitment, resilience, and action. Mike’s coaching focuses on three key pillars:1. Get Clear on Your "Why"
Before selling, investing, or making any major leap, you need to understand why you’re doing it. Many think their "why" is financial—making more money, achieving financial freedom—but the real motivation goes deeper.Mike encourages people to ask themselves:- Why do I really want this?
- What will this success allow me to do?
- How will this change my life and the lives of those around me?
2. Take Consistent Action
The difference between those who succeed and those who don’t isn’t knowledge—it’s action. Mike’s coaching emphasizes:- Underwriting multiple deals before pulling the trigger.
- Building relationships with lenders, partners, and investors.
- Staying accountable to goals.
3. Build Strategic Partnerships
You can’t do everything alone. The most successful investors and entrepreneurs build strong networks.- Find mentors who’ve done what you want to do.
- Partner with people who fill your knowledge gaps.
- Leverage relationships to grow faster.
Three Key Takeaways About ‘Getting to Hell Yes!’ in Selling
- Find people who already want to buy. Instead of convincing skeptics, attract the right audience by offering value and building relationships.
- Clarity and urgency drive action. People hesitate when unsure. Help them understand their goals, remove doubt, and move forward confidently.
- Build relationships, not just transactions. Whether in real estate, sales, or coaching, success comes from trust, accountability, and long-term partnerships.
Final Thoughts: Are You Ready to Say “Hell Yes” to Success?
Selling isn’t about pressure—it’s about alignment. Mike Morawski’s journey proves that resilience, education, and the right mindset turn any challenge into an opportunity.If you’re ready to invest, sell, or grow, stop waiting. Say “Hell Yes!” to your own success.Want to learn more from Mike? Check out his latest book, Multifamily Investment Secrets, or visit mikemorawski.com for coaching, resources, and expert insights.Our mission is to simplify the homeowners & home builders customer experience. Let Iris do the work.
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